A strategic communications plan identifies a starting position and outlines an attainable plan to achieve goals and objectives with an elevated outcome. Elevate1850 collaborates with clients to create comprehensive strategic plans for long-term initiatives or specific events. What makes a plan strategic? Research.
Developing and maintaining a brand that increases value and returns to the bottom line is critical for both startups and trusted household brands. Brand positioning includes understanding the current market and key competitors to define and maximize brand value. We espouse a “branding by inception” technique that weaves threads of branding through every aspect of a business.
Research plays an essential role at the beginning, middle and end of all communications plans. It uncovers audience sentiment and guides decision-making. Research includes primary research such as surveys and focus groups, as well as secondary research from studies and media analysis. With experience analyzing data and providing actionable insights, Elevate1850 offers unique expertise in this area. Elevate1850 adds value for clients by designing research tools, conducting research and extracting actionable insights.
We take a holistic approach to business strategy at Elevate1850. We start by conducting our Business & Brand Audit, where we look at the health of the five pillars of the business. Then, we create short-term, mid-range and long-term strategies from our unique perspective. We set a new foundation for business efficiency and growth.
Innovation strategy consulting is a fusion between art and science. We can build new products and services using emerging technology and deep consumer research. We then do the background work of market validation and testing, preparing the product for the sales team rollout.