Courchevel, French Alps — 1850 m
Elevate1850 helps companies understand what is changing, know when the market will be ready, and turn emerging opportunities into new products, services, brands, and business models.
Successful innovation requires the right customer, the right market, the right brand—and the right time.
New technologies can exist for years before consumers understand them, businesses can apply them, and markets are ready to support them. Move too early and the market may not be ready. Move too late and the opportunity may already belong to someone else.
Elevate1850 helps companies identify the window between possibility and adoption. We connect emerging technology with consumer insight, brand advantage, and business strategy to determine what should be created—and when the company should move.
Emerging change + consumer readiness + brand advantage + adoption timing = market-ready innovation.
We work with CEOs, executive teams, innovation leaders, and brand leaders confronting questions such as:
The Future-to-Market Lab is Elevate1850’s flagship innovation engagement.
It helps leadership teams understand where a market is heading and translate that change into a new product, service, experience, brand, category, or business model. The work brings together emerging technology, available consumer insights, industry analysis, brand strategy, business capabilities, and the adoption curve.
Identify the technologies, behaviors, and larger changes creating the opportunity.
Examine consumer insights and adoption signals to determine what customers understand, value, and are becoming ready to use.
Connect the opportunity to the company’s customers, brand, capabilities, and strategic right to win.
Develop and evaluate potential products, services, experiences, brands, categories, and business models.
Define the strongest concept, including its audience, value proposition, positioning, customer experience, and commercial potential.
Create a practical plan for validation, piloting, market entry, and future development.
Depending on the engagement, the Future-to-Market Lab may include:
Identify an emerging opportunity and turn it into a market-ready product, service, brand, category, or business model.
Develop new offerings around changing customer expectations, emerging technologies, and new ways of creating and delivering value.
We help shape the concept, audience, value proposition, customer experience, positioning, business model, and path toward validation.
Find the position your company can credibly own as markets and consumer expectations evolve.
Our work may include brand positioning, category creation, audience strategy, competitive differentiation, messaging, brand architecture, and future-facing growth opportunities.
Understand which emerging technologies could materially affect your company, where they sit on the adoption curve, and when they may become commercially relevant.
We help leadership teams identify practical applications, competitive implications, potential ROI, and opportunities for new products, services, experiences, and business models.
Give your CEO and executive team an ongoing outside perspective on emerging technology, adoption timing, market change, and major future-facing decisions.
The relationship may include regular advisory sessions, strategic decision reviews, adoption-horizon briefings, executive-team discussions, and board presentations.
Emerging technology is not a strategy. Knowing when and how to apply it is.
Elevate1850 has worked through successive waves of emerging technology—from the Internet of Things, virtual and augmented reality, and blockchain to artificial intelligence, robotics, and breakthroughs in health technology.
Founder Matthew Fischer brings particularly deep expertise in artificial intelligence, developed through four years of daily work at the intersection of AI, leadership, and business adoption. He is the author of AI from the Breakroom to the Boardroom, written to help business leaders understand how AI will reshape every level of an organization—from frontline work to executive strategy.
Across every technology cycle, our role is the same: distinguish meaningful shifts from short-lived excitement, determine where they sit on the adoption curve, and identify how businesses can turn them into competitive advantage, measurable ROI, and new opportunities for growth.
The technology is the catalyst. Adoption and business value are the objective.
Our work gives leadership teams more than an interesting view of the future. It produces a practical opportunity and a clear decision about what to do next.
An offering designed around an emerging customer need, technology, or market shift.
A differentiated position connecting the company’s brand with where its category is heading.
A clearer way to define an emerging market and establish the company’s right to lead it.
A more relevant way for customers to discover, evaluate, purchase, and use what the company provides.
A different approach to creating, delivering, or capturing value as technology changes the market.
A practical view of what to act on now, prepare for next, and position for over the next twenty-four months.
Elevate1850 maintains an ongoing pulse on emerging technology, changing consumer behavior, market evolution, and business adoption. We find signals through continual study, industry conversations, new product introductions, conferences, hands-on company building, and daily work with emerging technologies.
We look beyond individual developments to understand how they connect, where markets may be heading, and when something is moving from technical possibility toward practical adoption.
CES is one place where many of those signals come together. Each year, Matthew Fischer walks across the show floor—often more than 17,000 steps a day—looking beyond the individual products to find the larger patterns:
CES is one input into a much larger, ongoing process. The real value comes from connecting what we observe across the year and translating those patterns into practical business opportunities.
Follow emerging technologies, new products, changing behaviors, and developments across industries.
Understand how technologies, markets, consumer expectations, and business models are beginning to intersect.
Determine what remains experimental, what early adopters are embracing, and what is approaching broader commercial relevance.
Translate those insights into products, services, brands, customer experiences, business models, and strategic decisions.
We are always looking for what is next—but our work is determining what will actually work.
Elevate1850 is also the home where future-facing ideas are developed, tested, positioned, and prepared for market. Some ideas become strategic recommendations. Others become frameworks, books, events, brands, or companies.
The ventures provide evidence. The evidence strengthens the thinking.
Matthew Fischer has spent more than a decade working at the intersection of emerging technology and business adoption.
His career began in communications and brand strategy, where the strongest opportunities are found at the intersection of market trends, consumer insight, and what a brand can credibly own. Matthew expanded that approach by adding another critical dimension: the adoption curve.
Today, he helps leaders understand not only what is changing, but when consumers and markets will be ready—and what companies should create in response.
His work combines pattern recognition, emerging-technology experience, brand strategy, consumer understanding, and practical business building. He is the founder of Elevate1850 and the author of AI from the Breakroom to the Boardroom.
Matthew holds a master’s degree in communications strategy from Virginia Commonwealth University.
With change moving faster than traditional planning cycles, Matthew helps leaders determine what to act on now, what to prepare for next, and what foundations must be built for what follows.
High in the French Alps, Courchevel rises through six villages, each occupying a different elevation. At the top of that ascent sits Courchevel 1850—the highest village in Courchevel and its iconic center.
The mountain continues above it, but those peaks are reached by relatively few. Courchevel 1850 is where elevation becomes a functioning community: a place where people live, gather, create, and conduct business, with direct access to the possibilities above.
That is the inspiration behind Elevate1850. The highest reaches of emerging technology reveal what may one day be possible. We work at the point where those possibilities begin connecting with people, markets, and businesses—where innovation moves along the adoption curve and becomes useful, valuable, and commercially relevant.
We help companies turn what is emerging into products, services, brands, and business models people are becoming ready to adopt.
From what’s next to what works.
If you see change coming but have not yet translated it into a product, service, brand, or strategic opportunity, let’s start a conversation.
You do not need a finished brief. Tell us what is changing, what opportunity you are considering, or where your leadership team feels uncertain.